Meri Shaan Mera Pakistan is a street art campaign, initiated by EFU Life Insurance in Karachi. Last year, EFU Life Insurance, under the guidance of Commissioner Karachi, Mr. Ejaz Ahmed Khan, and his team of Commissioner Karachi Division, decided to come forward and start a CSR campaign “Meri Shaan Mera Pakistan” to reclaim the public spaces by wiping the dirty wall chalking and painting a positive image of Pakistan’s culture through fantastic art work.
The artistic idea of EFU Life Insurance’s CSR was to highlight country’s rich cultural heritage by creating huge paintings of national events, festivals, monuments and portraits of its legends on city walls. Which was the necessity of time as Karachi is reclaiming its position as the City of Lights?
The campaign successfully ornamented the walls at Ayesha Manzil and National Coaching Centre (NCC) with huge paintings displaying the diversity of cultures within a nation. In total, a large portion approx. 5000 sq.ft was covered with picturesque images during this campaign.
Success Story of 2016
Few glimpses of Ayesha Manzil and NCC wall painting
EFU Life has now extended this project to a third location, the Aga Khan Park, Garden, opposite Ismaili Jamaat Khana covering a space of over 7000 sq. ft.
Work in Progress at Aga Khan Park
Be a part of “My Pride My Pakistan” Meri Shaan Mera Pakistan, show your love for your culture and country and support positivity of our country. We need more campaigns like this to present our country’s in a positive way.
