The Reverse Mechanism
If you are given a reverse button in life, how far would you go back? Some might say back to their childhood; some might say they won’t go back in time. Whatever one’s preference might be, we have to admit that doing something in reverse is always fun.
With the advancement in technology, everything is possible. It’s all just a click away. You can record a video and run it backwards. With that in mind, Waves Pakistan started this fun challenge in which they asked the audience to make fun reverse videos; winner of the best video gets a huge appliance. Now that’s something which we don’t see happening very often. Thus, people from all over Pakistan showed enthusiasm.
The turnout is amazing. From celebrities to children, grandparents to influencers, and fashionistas, everyone is doing this cool new trend. This challenge was not only fun but it gave people the opportunity to explore their creativity.
That’s not all, famous Pakistani comedian Faiza Saleem and Ukhano, a popular vlogger, influencer and photographer also participated in this famous challenge. Shortlisted/best videos were then reposted by the brand on their official page.
Waves New TVC
Waves recently had their go at this ‘reverse’ trend and let’s just say that it definitely made international Waves.
Confused? Don’t be because we’re going to get down to the bottom of this. So, Waves launched their latest refrigerator which is the biggest refrigerator of Pakistan, standing at a whopping biggest Refrigerator. The product was launched with the tagline “waqaye bara fridge” which validates their claims to be the biggest fridge.
Like almost every brand, a TVC consequently followed which had an interesting spin at “reversing” things. The TVC is made in reverse where we see the main characters hosting a party, guests are coming in, cheers all around, people are enjoying. There’s a cake cutting ceremony and children are running around backwards. Things are also shattering to give a little bit of a chaotic element which is only natural when you’re hosting a big gathering. Just before the voice over starts, we see the hosts of the party (the main characters) worried and unable to take care of the party.
There is then a voice over which talks about how if life had a reverse button then you’d see that no matter how big a party is and no matter how it ends, it all starts from Waves as their new refrigerator is enormously spacious. The TVC ends with the main character saying “I think the guests are here” signalling to the reverse idea.
Following the ad, the hashtag #WavesRevChallenge went viral. People from all over Pakistan posted their reverse challenge videos on their social media.
Join the challenge
The Waves reverse challenge is still on. If you think you are interested in showing your creativity to the world, make a fun reversed video and participate in this challenge to win the HUGE refrigerator, film your video and post it on to your profile with the hashtag #WavesRevChallenge and tag the RevChallenge.