Oye Kuch Kar Guzar is released on YouTube on 3rd December 2016. It was first online movie of Pakistan, which is available on YouTube. This movie features celebrities like Ali Safina, Ushna Shah and Uzair Jaswal. There are seasoned actors too in the movie like Nayyar Ejaz and Mahjabeen Habib. Let’s see what Oye Kuch Kar Guzar has to offer to its target audience. This movie revolves around Ali Safina.
Story of Oye Kuch Kar Guzar is all about a son who is willing to excel his career as a singer, but his father wants him to work with him and help him in his garage. He (Sherry) has other thoughts; he remained focused on to building of his career in singing helped by his friend Uzair Jaswal (Jango). His unstoppable focus towards music comes to an agreement with his father, if He will not make it to the Competition of singing happening in Karachi and win it, than he will have to join back his father’s garage. They both agreed on to it, than story kicked off. Story has two more characters Zara Hayat Khan (Ushna Shah) and Shabnam Mushtaq Chaudhry (Mahjabeen Habib). Zara is travelling in the same train to attend marriage ceremony in Karachi while Shabnam was travelling to become part of a Book Revealing ceremony.
When train started its journey, it wasn’t to be as easy it was believed to be. Train stopped somewhere in Pakistan at railway station. Zara’s bag was snatched by robbers, for recovering that bag Sherry had to go and fetch that one, meanwhile train was to go. Here comes the second interactive part in this movie, where you have an option to pick story onward with your suitable choice. I selected to stay there at station and wait for Sherry. I am not going to tell you full story, go and watch it on djuice Pakistan’s YouTube channel. This movie was introduced few more characters as well, Sangeen Khan and Nayyar Ejaz (as Leader of Goons).
The Script of movie is a below par, I was expecting much more but you can also give credit them to have a movie like this and attempt was more than appreciable. Music of movie had to be improved, but well it’s what all they had in the bank. Taher Shah’s appearance made this movie more interesting and his quotes was amazing. Nayyar Ejaz made this movie more interesting because of his wonderful performance as a Leader of GOONs, his expressions and few dialogues were awesome. Others also did fair amount of job to make this movie an interesting one.
As a filmy fan, I can give this movie 3 star, because of their first attempt to make it an interactive one (The control is now in viewer’s hands to decide where to take the movie forward).
YES! It is going to be first online Pakistani movie. A different story and a different platform is waiting for you all to witness the country’s first online movie on December 2016.
Few years back, we didn’t even thought about watching a video on internet by using our mobile phones, suddenly Android and iPhone came and BOOM of the Digital era evolved rapidly. In Pakistan we were able to use 2G for the most of times but thanks to Pakistani Government and telecom industry. They finally came with 3G and 4G auctions happened in 2014. Auctions happened late in Pakistan, but telecom companies managed to penetrate in most part of country in no time. (3G and 4G LTE) are propelling consumers towards a much improved online experience and djuice, Pakistan’s largest youth brand is leading this space by advocating constant enablement and independence through a digital lifestyle.
YouTube was banned in Pakistan for almost two years and in last year ban was lifted. Soon after lift YouTube launched in Pakistan as YouTube Pakistan. Now YouTube Pakistan allows content creators to monetize accounts and make money through videos they upload on YouTube and create a wide array of engaging content. With this djuice thinks to keep focus on third largest search engine of the world, and Oye Kuch Kar Guzar came in to reality.
This movie tends to bring all Pakistanis together irrespective of their customs, cities, and different cultures. The movie revolves around the promotion of unity for cultural oneness. This movie is star-studded Starring includes Ali Safina, Uzair Jaswal, Ushna Shah, Mahjabeen Habib & Nayyar Ejaz, the film is a whirlwind of romance, suspense & adventure all wrapped in one!. Oye Kuch Kar Guzar is an ice-breaker for others to change over towards digital era. Djuice Pakistan took a bold initiative and fans are really anxious about this movie. Fans are eagerly waiting for movie launch. The movie is mostly is discussed topic on twitter and other social media platform before its launch. Cities representatives Ali Safina, Unsha Shah and Uzair Jaswal bashed it out with a great friendly humor in a video by Mangobaaz to initiate the trend. This trend #OyeKuchKarGuzar remained on top of chart for more than 3 days on twitter.
The Pakistan Film Festival – New York, produced by the continuous efforts of Dr. Maleeha Lodhi (The permanent representative of Pakistan to UN) –managed by Catwalk Event Management & Productions, will kick off on the 2nd of December with a red carpet reception at the United Nations for Ambassadors & representatives accredited to UN, as well as the members of Pakistani media and film. The festival will continue for 2 days, showcasing some of the finest films to come out of Pakistan in an era when cinema is undergoing a revival in the country.
Catwalk Event Management & Productions is managing the event, bringing in a number of celebrities, film stars as well as directors and producers of the movies that are to be screened & featured at the festival. Catalyst PR is handling the PR of the festival.
The CEO, Frieha Altaf, expressing her views regarding the festival said,
“The Pakistan film festival 2016 will bring in a selection of some of the finest films coming out of the Pakistan Film industry after decades of its struggle and revolution. There is already a great buzz in New York for the event.”
Catwalk Event Management & Productions has, in the past, worked collaboratively with Dr. Maliha Lodhi on different projects, events and launches.
In 2005 Catwalk Event Management organized a fashion event at Dr. Maleeha Lodhi’s residence in London, followed by, “Pakistan Festival” that took place in London on 28th July 2007, for the designer Maheen Khan, under the High Commissioner of Pakistan to the United Kingdom – Dr. Maleeha Lodhi, in partnership with the channel, GEO. The street parade at Regent Street- London was followed by a festival in Trafalgar Square. This was a special celebration as in 2007 it was 60 years since Pakistan declared independence on 14th August 1947 and was one of the mega events hosted by Dr. Maleeha Lodhi & Catwalk Event Management .Three floats representing fashion, sports and entertainment were displayed at the event. Performances by famous Pakistani singers and celebrities, in the parade, such as Abrar-ul Haq, Hadiqa Kiyani, and Jawad Ahmed were enjoyed to the fullest by the Londoners on the entertainment float. Sportsmen such as Jehangir Khan and Waqar Younis also graced the event with their presence on the sports float and accomplished fashion designers such as Nomi Ansari, Maheen Khan and Deepak Perwani along with some of Pakistan’s top models were present on the entertainment float. The energy of the 25000+ crowd was amazing!
The Samsung Galaxy Note 5 launch last year at the Lincoln Centre, New York with the nationwide brand face, Fawad Khan. On August 13, 2015 Pakistan’s permanent representative to UN, Maleeha Lodhi hosted a dinner with, PR maven, Frieha Altaf for Pakistani superstar Fawad Khan at her residence. Among those present at the largely-attended event were Pakistanis and officers of the Pakistan Mission to the UN and Consulate General.
With great excitement, we look forward to the first ever Pakistan Film Festival at New York.