Elevate PAK by Circle 2020

When women grow, families prosper Elevate PAK by Circle Pakistan

When women grow, families prosper and Pakistan’s progress women must be a part of the solution.

With this spirit, an innovative initiative has been started from the dynamic city of Karachi with K Electric, National Foods, Engro Corp, and Standard Chartered who will participate with the entrepreneurial innovator, CIRCLE Pakistan, on a program that commits to empowering women in the workplace starting Sept. 21st. This program is focused on increasing women’s participation in the growth of our economy and to develop their abilities to exercise leadership.

The program kicked off with a session on September 21st this year. On opening session Ms Sima Kamil, the first women to lead a large commercial bank in Pakistan gave a keynote speech and shared her own journey till now and encouraged participants. She also urged all of the women to think big, support each other and expand their networks. Sima shared how she said yes to opportunities in her career even when it was challenging.

Launch session was hosted by National Foods Pakistan, at the occasion CEO (National Foods) Abrar Hasan welcomed everyone and shared his commitment to promoting gender equality, he also emphasized that women should come forward to play a key role at the decision-making level.


The Elevate Pakistan is a 10 months program which includes Leadership programs, workshops, mentorship, webinars to grow women leaders. It will conclude with policy recommendations to promote women in the workforce and create cultures where women can thrive. Last week I was there at one of the workshops where CIRCLE founder Sadaffe Abid ran a workshop on a very demanding topic “Adaptive Leadership” with the participants.

Elevate PAK by Circle Pakistan

“Adaptive leadership provides diagnostic tools and new solutions for addressing complex challenges and making progress so people can thrive”.


CIRCLE Pakistan is founded by Sadaffe Abid, former COO and CEO of Kashf Foundation, a leading microfinance organization in the country, ranked amongst the Top 50 by Forbes. Over 1,000 have publicly pledged to the #ElevatePak, a pledge that aimed at increasing women’s visibility in professional life and encouraging women’s participation on panels and forums. Now it is expanding from a pledge to engage with companies to grow women leaders and inspire CEOs to join hands to make progress on gender diversity.


Pakistani women’s participation in the workplace is growing, but a strategy aimed at helping them grow and progress with their organizations’ support while addressing challenges they may face in the workplace, provides a clear path which ensures those numbers will continue to rise. The Elevate program addresses United Nations Sustainable Development Goals 5, 8, and 17, internationally recognized markers of progress.


I believe the commitment to women’s empowerment by Engro Corporation, National Foods, Standard Chartered and K-Electric is a major milestone in Pakistan’s business community.



This slideshow requires JavaScript.

“The bigger goal behind Elevate is to catalyze wider stakeholders to make concrete commitments to promote women’s participation and advancement with the aim to build a more prosperous and equitable Pakistan.”  Data shows that when women grow they invest back in their families in education, nutrition and healthcare. For every dollar that a woman earns, she invests back 90 cents. So when women thrive, families thrive and economies grow.


Global gender parity will add $ 28 trillion dollars to the economy and Pakistan also has huge gains to make if we invest in our women.


As Sadaffe Abid says, “women are the most under-utilized potential of our country and we must create opportunities to support them for Pakistan’s progress and prosperity. “

Comedy Masala Season 5

Reasons Why I want to attend Comedy Masala season 5

After a hugely successful launch in February 2017, followed up by another set of sold-out shows in April, Comedy Masala International is back from 19 – 21st Oct with yet another diverse line up of international comedians who will perform live in Pakistan for the first time.


Similarly, in Pakistan, crowds readily throng to such high-spirited live shows as it is one of the most innovative sources of entertainment in the nation.

The fifth edition of Comedy Masala shows this October, with MORE live international stand-up comedy! This season will put on 5 shows over 3 nights and will feature brand new acts & brand-new jokes!


Tickle your funny bone with Comedy Masala, a series of open-mic sessions started by hilarious Pakistani stand-up personality, Umar Rana. This time everyone expects more than form the last season, obviously, comedy can relieve your stress and reduce calories.


The best things about this season, four different comedians are coming to bring joy and tickle your emotions with their hidden talent. i.e.


SHAZIA MIRZA (UK), BRAD UPTON (USA) and last but not least DWIGHT SLADE (USA) will be launching their hilarious gigs with 5 live shows within 3 nights in Karachi.


Shazia Mirza is one of the finest comedian and an award-winning British stand-up comedian and writer. She has featured on BBC, ITV, The Graham Norton Show, The Jonathan Ross Show, and The Late Show & Channel 5.


Next, Brad Upton, who knows how to attack your emotions with the best comedy, jokes. He has performed more than 5,000 shows across the world and has featured on NBC, HBO, A&E, MTV and Showtime.


Another best part of this season is that a veteran in the industry, Dwight Slade has appeared on HBO & Comedy Central, will be also the part of this season.



  1. The first thing from comedy masala is that high-level comedians are coming themselves.


  1. Second, we need such events as we are going through toughest and hectic conditions in our life. Everyone needs relaxation and entertainment and comedy masala is a powerhouse for that.


  1. Third, previous sessions were such a laughter therapy that we have to watch this as well. Because this is not the end of laughter


  1. Four (Umer, Shazia, Brade, Dwight) top-ranked comedians are coming to Pakistan; Pakistan is such a beautiful country and people from abroad love to visit, to feel such an amazing experience. These four international comedians deserve our love and hospitality. To show them the positive picture of Pakistan.


  1. Fifth time in a year you will be seeing Live Comedy right in front of you


So, kill your Monday blues and book your tickets to get the best comedy masala of the year. Don’t wait for the right time, make it right for you. Mark your calendar for yet another hilarious October and enjoy its fullest.




National Foods Pakistan

Prioritizing your sahulat is #NotAFailure

National Foods Pakistan #NotAFailure


National has been enabling and empowering women since its inception in 1970. They strongly believe that a woman is the binding force of each household and it is through the food she prepares that she brings everyone together. No matter how far and beyond the family ventures, they come back to the food that makes a home feel like home. At the same time, National Recipe Mixes believes that there is much more to a woman than the food she makes for her family.

Traditionally, a woman who spends the multitude of hours in the kitchen cooking food to match the entire family’s taste palate automatically becomes the epitome of perfection.

In her efforts to do so, she tends to miss precious family moments and on top of that also forget to make time for herself.
Therefore, National Recipe Mixes offers convenience to all women by providing her ease of preparation for great tasting meals while giving the same consistent taste that makes every meal an unforgettable experience for the entire family.

National Recipe Mixes saves her time that she can use to remake family memories that she has been otherwise missing out on. Moreover, National Recipe Mixes gives her the chance to rediscover and reconnect with herself more often. On this new journey, National Recipe Mixes calls upon all women to celebrate moments, memories, delicious meals and her own recipe for success!
Here are the few tweets, facebook & insta posts shared:


Find out more  interesting stories on their social media channels:


Facebook page


Please hit share button

Peek Freans Sooper

Peek Freans Sooper brought another world record to Pakistan

Peek Freans Sooper perfectly embraces the spirit of the nation on the 70th independence day of Pakistan. As the highest selling biscuit of Pakistan, the brand has grown into a household name for its quality and wholesome goodness, as well as for its positive and significant campaigns over the past two decades. Pakistan itself bears the same positive spirit that is often kept out of the mainstream conversation – the fact that it is a land of tremendous opportunity, and brimming with talent that has continually defied odds to outdo barriers.

Peek Freans Sooper has officially broken the Guinness World Records for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with more than 150,000 cookies measuring 226.51 square meters  (2,438.15 square feet).

The team worked with great fervour and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit using Peek Freans Sooper cookies. With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed after a determined effort of six hours and thirty minutes.
Safety and hygiene were of paramount importance and the team assured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyor from Islamabad.
The biscuits used for making this mosaic were packed in custom built containers and distributed to notable charities operating across Pakistan.
Dr Zeelaf Munir, EBM Managing Director and CEO said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”
Speaking on the occasion, Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”
This record breaking event was attended by a number of celebrities including Younis Khan, Shoaib Akhtar, Adnan Siddiqui and Hareem Farooq. They came out to support the efforts of Peek Freans Sooper and were seen cheering for the team and encouraging them throughout the event.
As the Guinness World Records team announced the result, the participants were finally rewarded with the confirmation that Pakistan & Peek Freans Sooper had made the history books by making a Guinness World Records on the day of the country’s 70th Independence Day.
EFU Life

EFU Life #MeriShaanMeraPakistan – celebrating the spirit of patriotism through Wall Art

EFU Life, the leading life insurance provider in Pakistan is committed to serving the people of Pakistan and believes in giving back to the society through its various CSR initiatives.

‘Meri Shaan Mera Pakistan’ is a CSR initiative by EFU Life in collaboration with Commissioner Karachi Division to reclaim the walls of major public areas of the city. This campaign through thematic wall art and aims to eradicate wall chalking and negativity on walls.

EFU Life

EFU Life inaugurated ‘Meri Shaan Mera Pakistan’ in 2016 on Pakistan’s Independence Day, and after the successful completion of two wall beautification projects in Karachi, at Ayesha Manzil and NCC Sports Complex, the Company has now extended this campaign to a third location, the Aga Khan Park, Garden East.

The campaign rejoices the spirit of patriotism and depicts the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the underlying theme of the campaign.

Speaking at the inauguration ceremony, Mr.Taher G Sachak, MD & CEO, EFU Life said ‘I take this opportunity to thank Mr.Ejaz Ahmed Khan, Commissioner Karachi and his team for their support, and commitment to partnering with us to make this project a success. He emphasized that we as Pakistani’s need to take ownership and responsibility for our country. There is a lot that we need to be proud of, and it’s important to bring forward the positive mindset about our rich cultural heritage especially in the youth today. What makes this campaign truly unique is not only the underlying message of patriotism but the involvement of the youth, with active participation from the students of different universities to execute the project. He also added, that ‘the company is further exploring avenues of executing such projects in other parts of the country. ‘


EFU Life

Mr.Ejaz Ahmed Khan, Commissioner Karachi commended this collaborative effort. He stated ‘such beautification projects are essential for enhancing the aesthetic aspect of the city.  Aga Khan Park is the third project that we have collaborated on with EFU Life and other corporate entities must come forward and take a disciplined approach to CSR initiatives. I urge all stakeholders to join hands with the administration to bring back colours to the city of light.’


EFU Life has partnered with ‘Abdoz Arts’ on this project. An organization which aims to reclaim the public spaces of Pakistan through fine arts.

EFU Life



Cricket in China

Peshawar Zalmi to promote Cricket in China | En-Ur-Chinese

With a Social Corridor Initiative “Pakistan China Dosti Zindabad ” slogan and chant that warm hearts of every Pakistani and Chinese brother. With that spirit, Pakistan Super League Champions Peshawar Zalmi to promote Cricket in China, Mr. Wang Weiguang President Of Chinese Academy Of Social Sciences China & Ms. Zhao Baige Vice-Chair NPC, Chair Advisory Committee of CASS- RDI Project (CPEC) meet Chairman of Peshawar Zalmi Mr Javed Afridi in Lahore.

Chinese delegate congratulated Peshawar Zalmi on PSL title. Mr Javed Afridi assures Chinese delegate that Peshawar Zalmi will help and contribute to promoting Cricket in China & Mr. Javed Afridi also accepted the invitation of Chinese friends to visa China and will visit next month. Peshawar Zalmi Chairman will visit to meet China Cricket board & discuss the promotion of cricket in our neighbour country.

Cricket in China

Pakistan people are proud of brotherly relation with China and very hopefully this relation will grow further like Mountains of Himalayas with ground breaking CPEC mega project.

中巴友谊万岁 (پاک چین دوستی زندہ باد)


پاکستان سپر لیگ چیمین پشاور زلمی پاکستان اور چین کے درمیان عظیم دوستی کے رشتے کو مزید مظبوط کرے گی ۔پشاوع زلمی کے چیرمین جاوید آفریدی چینی حکام کی دعوت پر آیندہ ماہ چین کا دورے کرے گے اور چین کرکٹ بورڈ کے ساتھ مل چین میں کرکٹ کے فروغ کے حوالے سے پلان ترتیب دیں گے ۔پاکستان کے دورے پر آنیوالے چینی مہمان
Mr. Wang Weiguang
President Of Chinese Academy Of Social Sciences China
Ms. Zhao Baige
Vice-Chair NPC, Chair Advisory Committee of CASS- RDI Project (CPEC)
نے لاہور میں پشاور زلمی کے چیرمین جاوید آفریدی سے ملاقات کی ۔معزز چینی مہمانوں نے پی ایس ایل میں پشاور زلمی کی کامیابی پر جاوید آفریدی کو مبارکباد دی اور ساتھ ہی انہیں چین میں کرکٹ کے فروغ کے حوالے سے دورہ چین کی دعوت دی ۔جاوید آفریدی نے شکریہ کے ساتھ دعوت قبول کرلی ۔چیرمین پشاور زلمی آیندہ ماہ چین کا دورہ کرے چینی کرکٹ بورڈ کے حکام سے ملاقات کریں گے.تمام پاکستان کی طرح پشاور زلمی کو بھی ہمالیہ سے کے پہاڑوں سے بلند پاک چین دوستی پر فخر ہے اور اس عظیم دوستی کو مزید مظبوط کرنے میں پشاور زلمی اپنا کردار ادا کرے گی

中巴友谊万岁 (پاک چین دوستی زندہ باد )



“PSL冠军白沙瓦zalmi”促进社会走廊倡议在中国板球。”巴基斯坦中国友谊万岁”的口号,高唱着每一个巴基斯坦和中国的哥哥温暖的心。与巴基斯坦超级联赛冠军白沙瓦zalmi精神促进板球在中国。王伟光先生(中国社会科学院中国总裁)和赵女士副主席全国人大代表、主席顾问委员会卡斯- RDI项目(CPEC)在拉合尔。中国代表团祝贺白沙瓦zalmi PSL标题。Javed Afridi先生向中国代表,白沙瓦zalmi将帮助和促进中国板球。贾韦德Afridi也接受邀请的中国朋友。白沙瓦zalmi主席将访问中国板球协会在参观兄弟国家将帮助发展板球在中国提供全面的支持。白沙瓦zalmi媒体部

Cricket  in China

KFC Pakistan

KFC Pakistan handed over Rs. 5 million to Zindagi Trust

KFC Pakistan handed over Rs. 5.0 million to Zindagi Trust, on account of their ongoing CSR campaign called ” Mitao Bhook” on 28th of July 2017, I was invited to cover the event. I had a superb time with the students of Khatoon-e-Pakistan School which is being run by Zindagi Trust.

The event begins with recitation from Holy Quran and National Anthem (superbly performed through flute by talented students of Khatoon-e-Pakistan School) followed by speeches of KFC Pakistan’s CEO and Zindagi Trust’s founder Shahzad Roy.

This slideshow requires JavaScript.

Zindagi Trust, a social organization that supports the education of underprivileged children and transform government schools and they were partners of KFC Pakistan in ” Mitao Bhook” campaign. Back in March, Mitao Bhook partnered with Zindagi Trust to support education for the underprivileged children by dedicating its iconic chicken bucket for this cause. Rs. 50 from the sale of each bucket went towards the partnering organization and by the end of its 4 months long partnership, KFC Pakistan has been able to raise Rs. 5 million for them.

Shahzad Roy, Founder and President of Zindagi Trust, addresses the media and paid his gratitude to KFC’s CSR platform,

“It is decided that providing education to the masses will be a major challenge unless government schools in Pakistan are revamped. This is the reason why we have revamped two government schools, Khatun-e-Pakistan Government School and Fatima Jinnah Government School. There are more than 3500 girls studying at these two institutions. We are grateful to KFC Mitao Bhook for running a campaign for us and taking us to the consumer front. We are glad for their contribution and the solid partnership that we successfully close today. “  

Raza Pirbhai, CEO KFC Pakistan added, “I would like to share with you the success of our CSR platform Mitao Bhook where we have partnered with multiple NGOs till date and contributed more than 60 million for the education of underprivileged. With everybody’s kind and enduring effort to raise donations for this cause, we have been able to make a remarkable difference in the lives of many and rekindle hope, joy and aspirations in their lives. Our partnership with Zindagi Trust has been a great one and we hope to do a campaign for them sometime again in future. Kudos to all the customers for contributing in all small and big way for the much-deserved children of our country!” 

Besides Zindagi Trust, Mitao Bhook has also colluded with various other non-profit organizations to bring about a peremptory change in the lives of common people, including SOS Children’s Village, TCS School, Deaf Reach School, Aman Foundation etc.

KFC Pakistan

Fun City Pakistan

Fun city opened at Giga Mall Islamabad

Fun City Pakistan, the No. 1 indoor amusement park services in Pakistan open its doors at the Giga Mall, DHA –II Islamabad! 

The 25,000 sq. feet centre is located on the 2nd floor of the mall and is equipped with the latest technology and follows the European safety standards. Fun City facilitates entertainment to all ages. There is something for the entire family! Their high adrenaline rides; the Mini Dance Party 360 and the Top flip are for teens and adults only and are not for the faint hearted!  Our all-time favourite is the bumper cars! You can never have enough of it!

Fun City Giga Mall has a five level soft play area, 10 variations of kiddie rides, happy swing, and the classic carousel for the younger age group. We were ecstatic with the wide variety of the latest arcade, carnival, sports, novelty, and redemption games! What an absolute heaven for gaming lovers, there is something for the whole family to enjoy and even play as a group! Great news for parents of toddlers, they also offer a toddler play area where your kids can play while you can relax, enjoy a cup of coffee and some bites in their attached Fun City café!

Fun City Giga Mall has a five level soft play area, 10 variations of kiddie rides, happy swing, and the classic carousel for the younger age group. We were ecstatic with the wide variety of the latest arcade, carnival, sports, novelty, and redemption games! What an absolute heaven for gaming lovers, there is something for the whole family to enjoy and even play as a group! Great news for parents of toddlers, they also offer a toddler play area where your kids can play while you can relax, enjoy a cup of coffee and some bites in their attached Fun City café!

Islamabad has many open-air parks and facilities, but Fun City added more colours to Islamabad by adding indoor amusement park services. Fun City is the number 1 indoor amusement park in Pakistan, they are already providing entertainment and fun at  Centaurus Mall since 2013.

If you haven’t visited any of Fun City indoor amusement park, then make a plan and go with family and friends and have some fun.



The fun city invited bloggers, Wish I was there, but my fellow bloggers were there to have some fun at Fun City Pakistan Giga Mall. By getting a perspective from their expressions I am sure they had their one of the greatest time of life. At least they had a chance to get back to their childhood fantasies.


#ComedyMasala season-3 returning to Pakistan

Comedy Masala season 3 is returning to Pakistan, after a hugely successful launch in February 2017, followed up by another set of sold-out shows in April, they are back. The COMEDY MASALA INTERNATIONAL franchise will continue to bring live international stand-up comedy to Pakistan, featuring comedians from North America, Europe, Australia and South East Asia. Comedy Masala will expand to Lahore & Islamabad in 2018. Comedy Masala (Singapore) is currently Singapore’s biggest & most popular weekly stand-up comedy show and has been listed by Traveller.Com (Australia) as one of the world’s Top 10 comedy nights. The Comedy Masala has been aired on popular TV channel, Comedy Central Asia.


he is one of the most intelligent comics you’ll see, and Stewart Lee calls him ‘one of the ten best ever’.


he’s a comedy veteran and has been tearing it up across North America for over 30 years. Rex has 4 live full-length comedy albums to his name (avail on iTunes) and is widely regarded as the Premiere Filipino American Comedian.


the Australian comic who speaks more languages than your average U.N. delegate. Affectionately known as ‘The Comedy Guru’, Jonathan is one of the most travelled & experienced comedians, having performed for over 25 years across most countries on the planet.

It is going to be 5 shows for 3 nights starting from 13th July to 15th July ( the first-day show is already sold out) so if anyone of you wants to laugh your heart out, check out their event Facebook page. The shows will be hosted by Comedy Masala founder, Umar Rana.

Don’t waste your time, go & grab your tickets.

Follow ComedyMasala on Twitter.

Budget Bazaar for you, your friends and family at KDA market Karachi

I was there at  KDA market Karachi, but if I am saying more specifically it was at an event of launching ceremony of a new store known as “Budget Bazaar” at KDA Market. I was  excited to reach there and my excitement went on doubled when I saw an amazing foot fall at the launching ceremony by shopaholics, they turned out there in numbers and MASHALLAH I literally saw a queue at cash counter.

Budget Bazaar, is in the main shopping hub at KDA market Gulshan-e-Iqbal, Karachi. The store is well managed and contains 3 floors with the main entrance heading towards women’s section (I can say it’s one stop for women to come and shop everything what they need) , ground floor contains baby products while top floor contains men’s clothing (Suites, Ties, Belts, Kurtas, Shirts, T-shirts and so on).

Store’s owner Mr. Awais Dera, is a very young and energetic individual and I believe under his leadership and his creative ideas this store will bring lots of new things for their customers. I had conversation with him and he said, we are introducing 8 hours’ work plan for our employees which is going to be implemented for the very first time in our market, we will call our 25 % of staff at early morning once our remaining 75 % employees join us they will get off after completing their 8 hours and same goes for rest 75% they will also work for the 8 hours in a day. Store timings are 11 am to 12 mid-nights, and during Ramazan it will remain open till sehri.

Here is his short and lovely interview:

When I was there at their store snapped few pictures, sharing here:

This slideshow requires JavaScript.

Visit their official platforms:

Facebook: Budget Bazaar 

Instagram: Budget Bazaar 

Website:    Budget Bazaar Store 

My recommendations are that you must go and shop during Ramazan, on EID and also after Ramazan it is one of the best places to shop.