Alkaram Big Friday Sale

Glam up your wardrobe with #akStudioBigFriday Sale – Flat 50% Discount and more!

Glam up your wardrobe with #akStudioBigFriday Sale – Flat 50% Discount and more!

Alkaram being one of the largest providers of innovative textile solutions is among the best in its quality and design throughout the world. From Evening wears, to casual and daytime look Alkaram has outdone all the other brands. They not only make their own designs but also provide their customers with a chance to come up with designs for themselves. People are crazy for the quality of fabric Alkaram provides along with the dying, printing, stitching and knitting of all the dress.

Mark your calendars for 24th, 25th and 26th of November, as these are the days when AlKaram will open its door for the most exciting sale with the awe-inspiring discount rates. You can get amazing discounts both at AK Studios and AK fabrics. For Home and Ready to wear clothing the discount of FLAT 50 % for all men, women and kids wear. Whereas for unstitched fabrics, then there is a great discount of 30% on all amazing suit pieces. Well, if that is not enough to make your jaws drop, then the alluring embroideries and the prettiest prints of its super comfy fabrics will certainly do. Don’t stop scrolling as; there is a lot to explore about the exclusive packages and deals AlKaram is offering. It’s time to dive a deeper into its mesmerizing designs and fascinating prints.

For womenswear, the digital print kurta’s are the best option to avail of this discount offer. These kurta shirts are available in a range of formal to casual wears with minimal embroideries but appealing hues, all in just half of the original prices. Pair these affordable readymade shirt pieces with a suitable bottom and you are good to go. As with the unstitched collection, the big sale will offer you 30% at all the suit pieces whether you opt for embroidered variety or the pretty digital prints. For kids wear, all the ethnic Shalwar kameez or the embroidered Kurtas, the discount is also up to 50%. Loads of soft and pastel colours are available in this range.

Alkaram Big Friday Sale

To allow a convenient access to all the sale pieces for its customers, AlKaram is also providing its online services where you can place your orders at, and receive your order within the country and even abroad. To directly visit their stores and look for the best options available for you, there is a perfect option to locate the nearby AlKaram outlets through their link:, while sitting at home.

What for Online Shoppers?



If you pay via EasyPay, you will get an additional 5% discount for using this payment method. AlKaram has taken the discount and offer the game to another level. This is probably a dream come true for AlKaram’s valued Online customers only.

Click Big Friday and Check out the page here for other details: BIG FRIDAY.

Enjoy the fantabulous #akStudioBigFriday sale.


Elevate PAK by Circle 2020

When women grow, families prosper Elevate PAK by Circle Pakistan

When women grow, families prosper and Pakistan’s progress women must be a part of the solution.

With this spirit, an innovative initiative has been started from the dynamic city of Karachi with K Electric, National Foods, Engro Corp, and Standard Chartered who will participate with the entrepreneurial innovator, CIRCLE Pakistan, on a program that commits to empowering women in the workplace starting Sept. 21st. This program is focused on increasing women’s participation in the growth of our economy and to develop their abilities to exercise leadership.

The program kicked off with a session on September 21st this year. On opening session Ms Sima Kamil, the first women to lead a large commercial bank in Pakistan gave a keynote speech and shared her own journey till now and encouraged participants. She also urged all of the women to think big, support each other and expand their networks. Sima shared how she said yes to opportunities in her career even when it was challenging.

Launch session was hosted by National Foods Pakistan, at the occasion CEO (National Foods) Abrar Hasan welcomed everyone and shared his commitment to promoting gender equality, he also emphasized that women should come forward to play a key role at the decision-making level.


The Elevate Pakistan is a 10 months program which includes Leadership programs, workshops, mentorship, webinars to grow women leaders. It will conclude with policy recommendations to promote women in the workforce and create cultures where women can thrive. Last week I was there at one of the workshops where CIRCLE founder Sadaffe Abid ran a workshop on a very demanding topic “Adaptive Leadership” with the participants.

Elevate PAK by Circle Pakistan

“Adaptive leadership provides diagnostic tools and new solutions for addressing complex challenges and making progress so people can thrive”.


CIRCLE Pakistan is founded by Sadaffe Abid, former COO and CEO of Kashf Foundation, a leading microfinance organization in the country, ranked amongst the Top 50 by Forbes. Over 1,000 have publicly pledged to the #ElevatePak, a pledge that aimed at increasing women’s visibility in professional life and encouraging women’s participation on panels and forums. Now it is expanding from a pledge to engage with companies to grow women leaders and inspire CEOs to join hands to make progress on gender diversity.


Pakistani women’s participation in the workplace is growing, but a strategy aimed at helping them grow and progress with their organizations’ support while addressing challenges they may face in the workplace, provides a clear path which ensures those numbers will continue to rise. The Elevate program addresses United Nations Sustainable Development Goals 5, 8, and 17, internationally recognized markers of progress.


I believe the commitment to women’s empowerment by Engro Corporation, National Foods, Standard Chartered and K-Electric is a major milestone in Pakistan’s business community.



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“The bigger goal behind Elevate is to catalyze wider stakeholders to make concrete commitments to promote women’s participation and advancement with the aim to build a more prosperous and equitable Pakistan.”  Data shows that when women grow they invest back in their families in education, nutrition and healthcare. For every dollar that a woman earns, she invests back 90 cents. So when women thrive, families thrive and economies grow.


Global gender parity will add $ 28 trillion dollars to the economy and Pakistan also has huge gains to make if we invest in our women.


As Sadaffe Abid says, “women are the most under-utilized potential of our country and we must create opportunities to support them for Pakistan’s progress and prosperity. “

Peek Freans Sooper

Peek Freans Sooper brought another world record to Pakistan

Peek Freans Sooper perfectly embraces the spirit of the nation on the 70th independence day of Pakistan. As the highest selling biscuit of Pakistan, the brand has grown into a household name for its quality and wholesome goodness, as well as for its positive and significant campaigns over the past two decades. Pakistan itself bears the same positive spirit that is often kept out of the mainstream conversation – the fact that it is a land of tremendous opportunity, and brimming with talent that has continually defied odds to outdo barriers.

Peek Freans Sooper has officially broken the Guinness World Records for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with more than 150,000 cookies measuring 226.51 square meters  (2,438.15 square feet).

The team worked with great fervour and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit using Peek Freans Sooper cookies. With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed after a determined effort of six hours and thirty minutes.
Safety and hygiene were of paramount importance and the team assured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyor from Islamabad.
The biscuits used for making this mosaic were packed in custom built containers and distributed to notable charities operating across Pakistan.
Dr Zeelaf Munir, EBM Managing Director and CEO said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”
Speaking on the occasion, Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”
This record breaking event was attended by a number of celebrities including Younis Khan, Shoaib Akhtar, Adnan Siddiqui and Hareem Farooq. They came out to support the efforts of Peek Freans Sooper and were seen cheering for the team and encouraging them throughout the event.
As the Guinness World Records team announced the result, the participants were finally rewarded with the confirmation that Pakistan & Peek Freans Sooper had made the history books by making a Guinness World Records on the day of the country’s 70th Independence Day.
Shaffer By Grace Fabrics

Shaffer By Grace Fabrics Launched In Karachi

Shaffer By Grace Fabrics launched at Lucky Mall of Karachi.

Grace Fabrics is one name in the men’s clothing industry which has been making vibes since the past 30 years and being called as one of the pioneers in the industry. I was invited to witness their new store launch at Lucky One Mall, was amazed to see the quality and grace. Their touch on every piece made every cloth a masterpiece. They have started a retail chapter and named as Shaffer.

The brand focuses on two things primarily

  1. They want to deliver the best quality fabrics to their customers
  2. They want to make everything extremely convenient for the customer.

Initially, they have introduced very contemporary and beautiful collections of shalwar kameez, shirts and suits while pret wear for men have also been made available. They have a thousand designs with ten colours each with the aim in mind to bring comfort, class and diversity to men shoppers in malls. So it is a perfect occasion for all the guys looking forward to getting their dresses for Eid-ul-Azha to visit their outlet right away and get some amazing dresses.

Another great addition is that Shaffer by Grace Fabrics has made the customization option available to the customers and roughly costs the same as their ready-made collections which are a great initiative and value addition. Instead of using fabric boards (thaans), they brought in the innovative idea of roll-ups to make things convenient for the customers.

Grace Fabrics highly focuses on superior quality products so the top quality material is used in the line of production of dresses while making sure the level of customer satisfaction and convenience is maintained and not compromised in any way.

Soon, they plan on expanding their outlets into other cities of Pakistan while they are also expanding into more clothing lines including children wear as well so that it can cater a wide range of audience under one roof which will be a great facility for the customers.

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Location: Shaffer by Grace Fabrics, on the first floor of the Lucky One Mall in Karachi

For more details, visit their Facebook page


Meri Shaan Mera Pakistan

Meri Shaan Mera Pakistan (My Pride My Pakistan)

Meri Shaan Mera Pakistan is a street art campaign, initiated by EFU Life Insurance in Karachi. Last year, EFU Life Insurance, under the guidance of Commissioner Karachi, Mr. Ejaz Ahmed Khan, and his team of Commissioner Karachi Division, decided to come forward and start a CSR campaign “Meri Shaan Mera Pakistan” to reclaim the public spaces by wiping the dirty wall chalking and painting a positive image of Pakistan’s culture through fantastic art work.

The artistic idea of EFU Life Insurance’s CSR was to highlight country’s rich cultural heritage by creating huge paintings of national events, festivals, monuments and portraits of its legends on city walls. Which was the necessity of time as Karachi is reclaiming its position as the City of Lights?

The campaign successfully ornamented the walls at Ayesha Manzil and National Coaching Centre (NCC) with huge paintings displaying the diversity of cultures within a nation. In total, a large portion approx. 5000 sq.ft was covered with picturesque images during this campaign.

Success Story of 2016 


Few glimpses of Ayesha Manzil and NCC wall painting

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EFU Life has now extended this project to a third location, the Aga Khan Park, Garden, opposite Ismaili Jamaat Khana covering a space of over 7000 sq. ft. 

Work in Progress at Aga Khan Park

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Be a part of “My Pride My Pakistan” Meri Shaan Mera Pakistan, show your love for your culture and country and support positivity of our country. We need more campaigns like this to present our country’s in a positive way.

KFC Pakistan

KFC Pakistan handed over Rs. 5 million to Zindagi Trust

KFC Pakistan handed over Rs. 5.0 million to Zindagi Trust, on account of their ongoing CSR campaign called ” Mitao Bhook” on 28th of July 2017, I was invited to cover the event. I had a superb time with the students of Khatoon-e-Pakistan School which is being run by Zindagi Trust.

The event begins with recitation from Holy Quran and National Anthem (superbly performed through flute by talented students of Khatoon-e-Pakistan School) followed by speeches of KFC Pakistan’s CEO and Zindagi Trust’s founder Shahzad Roy.

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Zindagi Trust, a social organization that supports the education of underprivileged children and transform government schools and they were partners of KFC Pakistan in ” Mitao Bhook” campaign. Back in March, Mitao Bhook partnered with Zindagi Trust to support education for the underprivileged children by dedicating its iconic chicken bucket for this cause. Rs. 50 from the sale of each bucket went towards the partnering organization and by the end of its 4 months long partnership, KFC Pakistan has been able to raise Rs. 5 million for them.

Shahzad Roy, Founder and President of Zindagi Trust, addresses the media and paid his gratitude to KFC’s CSR platform,

“It is decided that providing education to the masses will be a major challenge unless government schools in Pakistan are revamped. This is the reason why we have revamped two government schools, Khatun-e-Pakistan Government School and Fatima Jinnah Government School. There are more than 3500 girls studying at these two institutions. We are grateful to KFC Mitao Bhook for running a campaign for us and taking us to the consumer front. We are glad for their contribution and the solid partnership that we successfully close today. “  

Raza Pirbhai, CEO KFC Pakistan added, “I would like to share with you the success of our CSR platform Mitao Bhook where we have partnered with multiple NGOs till date and contributed more than 60 million for the education of underprivileged. With everybody’s kind and enduring effort to raise donations for this cause, we have been able to make a remarkable difference in the lives of many and rekindle hope, joy and aspirations in their lives. Our partnership with Zindagi Trust has been a great one and we hope to do a campaign for them sometime again in future. Kudos to all the customers for contributing in all small and big way for the much-deserved children of our country!” 

Besides Zindagi Trust, Mitao Bhook has also colluded with various other non-profit organizations to bring about a peremptory change in the lives of common people, including SOS Children’s Village, TCS School, Deaf Reach School, Aman Foundation etc.

KFC Pakistan

Fun City Pakistan

Fun city opened at Giga Mall Islamabad

Fun City Pakistan, the No. 1 indoor amusement park services in Pakistan open its doors at the Giga Mall, DHA –II Islamabad! 

The 25,000 sq. feet centre is located on the 2nd floor of the mall and is equipped with the latest technology and follows the European safety standards. Fun City facilitates entertainment to all ages. There is something for the entire family! Their high adrenaline rides; the Mini Dance Party 360 and the Top flip are for teens and adults only and are not for the faint hearted!  Our all-time favourite is the bumper cars! You can never have enough of it!

Fun City Giga Mall has a five level soft play area, 10 variations of kiddie rides, happy swing, and the classic carousel for the younger age group. We were ecstatic with the wide variety of the latest arcade, carnival, sports, novelty, and redemption games! What an absolute heaven for gaming lovers, there is something for the whole family to enjoy and even play as a group! Great news for parents of toddlers, they also offer a toddler play area where your kids can play while you can relax, enjoy a cup of coffee and some bites in their attached Fun City café!

Fun City Giga Mall has a five level soft play area, 10 variations of kiddie rides, happy swing, and the classic carousel for the younger age group. We were ecstatic with the wide variety of the latest arcade, carnival, sports, novelty, and redemption games! What an absolute heaven for gaming lovers, there is something for the whole family to enjoy and even play as a group! Great news for parents of toddlers, they also offer a toddler play area where your kids can play while you can relax, enjoy a cup of coffee and some bites in their attached Fun City café!

Islamabad has many open-air parks and facilities, but Fun City added more colours to Islamabad by adding indoor amusement park services. Fun City is the number 1 indoor amusement park in Pakistan, they are already providing entertainment and fun at  Centaurus Mall since 2013.

If you haven’t visited any of Fun City indoor amusement park, then make a plan and go with family and friends and have some fun.



The fun city invited bloggers, Wish I was there, but my fellow bloggers were there to have some fun at Fun City Pakistan Giga Mall. By getting a perspective from their expressions I am sure they had their one of the greatest time of life. At least they had a chance to get back to their childhood fantasies.


#ComedyMasala season-3 returning to Pakistan

Comedy Masala season 3 is returning to Pakistan, after a hugely successful launch in February 2017, followed up by another set of sold-out shows in April, they are back. The COMEDY MASALA INTERNATIONAL franchise will continue to bring live international stand-up comedy to Pakistan, featuring comedians from North America, Europe, Australia and South East Asia. Comedy Masala will expand to Lahore & Islamabad in 2018. Comedy Masala (Singapore) is currently Singapore’s biggest & most popular weekly stand-up comedy show and has been listed by Traveller.Com (Australia) as one of the world’s Top 10 comedy nights. The Comedy Masala has been aired on popular TV channel, Comedy Central Asia.


he is one of the most intelligent comics you’ll see, and Stewart Lee calls him ‘one of the ten best ever’.


he’s a comedy veteran and has been tearing it up across North America for over 30 years. Rex has 4 live full-length comedy albums to his name (avail on iTunes) and is widely regarded as the Premiere Filipino American Comedian.


the Australian comic who speaks more languages than your average U.N. delegate. Affectionately known as ‘The Comedy Guru’, Jonathan is one of the most travelled & experienced comedians, having performed for over 25 years across most countries on the planet.

It is going to be 5 shows for 3 nights starting from 13th July to 15th July ( the first-day show is already sold out) so if anyone of you wants to laugh your heart out, check out their event Facebook page. The shows will be hosted by Comedy Masala founder, Umar Rana.

Don’t waste your time, go & grab your tickets.

Follow ComedyMasala on Twitter.

JS Bank honored Sarfaraz after CT17 triumph

It was 18th June and Pakistan had to play final of Champions Trophy 2017 against arch rivals India at Oval. Before toss no one was even thinking of picking Pakistan as favorites; only fans of Pakistan were hoping a win from nowhere. On that particular day Pakistan only lost the toss, other things went in favor of Sarfaraz & Pakistan and finally became champions of Champions Trophy at Oval; it was first time Pakistan picking that trophy. Sarfaraz took decisions of bowling change at right time and every time his bowlers picked up wickets. Key performance of that final was Pakistan’s all round performance, but we can’t miss out those four crucial catches taken by Captain behind the wickets in all important final game of the tournament.


After winning the CT17, Sarfaraz & team Pakistan came back to Pakistan and received a heroics welcome. Whether it was from balcony of Sarfaraz’s home, or Hassan Ali’s welcome at his own hometown or Junaid Khan’s welcome at his village. It was superb atmosphere around the country which isn’t stopping anywhere now.  On the continuation of these celebrations players are being called on TV programs on regular basis now. Sarfaraz Ahmed was invited on GEO TV’s game show Geo Khelo Pakistan hosted by legendary bowlers Wasim Akram and Shoaib AKhtar. 

JS Bank Gifted BMW to Sarfraz Ahmed



On that particular occasion JS Bank Limited became the first brand to honor the winning Captain of Pakistan team, Sarfaraz Ahmed and awarded him with a brand new BMW X1 for bringing the Champions Trophy 2017 home. This superb gesture by JS Bank was appreciated all over the MEDIA including, electronic, print and Social media. On twitter that news trending topic with the hashtag of #JSHonorsSarfraz.

JS Bank set the tendency to appreciate players (champions) of Pakistan and I believe it won’t stop here; it should be followed by other brands as well to recognize our champions in their own style.


What makes you smile:)?

A simple question is being asked since past thirty days on social media including Facebook, Twitter, and Instagram and so on. I had many things and questions in my own mind that all of sudden why this question is being asked and going viral.

After few days of this video, I got my answer that Mc Donald’s is sharing this positive message and it was their campaign to spread smiles around their community and within customers by serving them well and sharing positive vibes.  I believe this is a superb initiative and brands like Mc Donalds are taking these initiatives should be appreciated. I believe people appreciated it to the extent that it became viral.

My personal experience with McDonald’s has been awesome. McFlurry Cornetto Chocolate has always been my first choice when it comes to desert at Mc Donald’s. It’s a delicious delight of sundae mix made with milk ingredients and soaked in thick warm fudge. I think I am missing some delicious burger’s name, yes it is Spicy Chicken Burger, it will Spice up your fife! I believe this is everyone’s favorite.





Let me answer what makes me smile:)?

When Pakistan wins a cricket match:

Yes, result of Pakistani Cricket team’s every match matters most, and if they are winning it. Today they are playing against India in Champions Trophy let’s wish them best of luck. Pakistan will keep me smiling by winning this champions trophy.

Helping others, when they are in need:

We get the much needed satisfaction only by helping the people in need. It is the most precious smile J that seems distant due to the fact that we have stopped helping others in our lives. Our lives have become selfish and we have started thinking for ourselves letting the good deed away from our society. I find myself smiling whenever I get the chance to help others, and that inner satisfaction never ever comes to other victories or achievements. Hope we all keep supporting and helping others when they are in need.

I urge you all please find these smaller things which will keep you smiling.

Here are the tweets and posts which I liked the most shared on social media.

So keep spreading smiles 🙂